Oy. From Variety:
Before the show was picked up by AMC for domestic and Fox for international, its creator Frank Darabont presented the first version of the script to NBC, with whom he had an overall deal. According to Hurd, their response was, “Do there have to be zombies [in it].” NBC then asked Darabont if the show could be a procedural in which the two main protagonists would “solve a zombie crime of the week,” she said.
(via Boing Boing)
Which reminds me of the time that a studio executive wanted Back to the Future to be called “Space Man From Pluto“:
Executive Sidney Sheinberg made some suggestions to the script, changing Marty’s mother’s name from Meg to Lorraine (the name of his wife, actress Lorraine Gary), to change Brown’s name from Professor Brown to Doc Brown and replace his pet chimpanzee with a dog. Sheinberg also wanted the title changed to Spaceman from Pluto, convinced no successful film ever had “future” in the title. He suggested Marty introduce himself as “Darth Vader from the planet Pluto” while dressed as an alien forcing his dad to ask out his mom (rather than “the planet Vulcan”), and that the farmer’s son’s comic book be titled Spaceman from Pluto rather than Space Zombies from Pluto. Appalled by the new title that Sheinberg wanted to impose, Zemeckis asked Spielberg for help. Spielberg subsequently dictated a memo back to Sheinberg, wherein Spielberg convinced him they thought his title was just a joke, thus embarrassing him into dropping the idea.