The acquisition by Cheezburger comes on the heels of a recent infusion of $30 million in funding earlier this year from investors including the Foundry Group, Madrona Venture Group, Avalon Ventures and SoftBank Capital. Cheezburger founder Ben Huh said in a 2009 interview with Slate.com that he prefers to buy established sites rather than copy them, something he appears to have done here with the pickup of the web’s largest meme database.
Cheezburger already has MemeBase, which stands as one of its most successful sites generating 90 million page views on around 3.5 million monthly visitors, but to be fair it’s name is somewhat of a misnomer as it mainly serves as a TLD for dozens of Cheezburger’s niche offshoot sites like GraphJam and Go Cry Emo Kid. Even the vanilla memebase.com serves mainly as a user submission ground for images and videos of recent memes, lacking the depth to be considered any substantial authority on memes.
I have got to get me a website.