In-N-Out Burger vs. McDonald’s: Guess Who Won?

I’ve got to get over to the west coast so I can try an In-N-Out Burger.

Consumers rate regional food chains above national fast-food chains in overall customer experience, according to a recent survey by Sandelman & Associates, a San Clemente, Calif., market research and consumer-trends firm.

In a survey of 94,000 users last year, In-N-Out Burger of Irvine, Calif., was the top winner in overall customer satisfaction, which takes into account, among other things, quality of food and service, cleanliness and value for the money, in the 2008 Quick-Track Awards of Excellence.

“It’s probably easier to maintain the highest standards if you’re only operating in a couple of states,” says Paul Clarke, vice president of sales and marketing at Sandelman & Associates. “So, customers recognize the difference.”