From the LA Times Blog:
Is Google too white? No, we’re not talking about the white home page that’s so bright it motivates some people to change its appearance to save energy. We’re wondering if it is too white, as in Caucasian, because so many white people use Google that it returns results that alienate the rest of the population.
Johnny C. Taylor thinks so. In April he launched RushmoreDrive, a search engine that returns results more targeted at the black community (it’s named after the North Carolina street where its offices are).
“Someone said to me, ‘We don’t have a white Google, why do you need a black Google?'” he said during a visit to the Times today. “And I said, ‘Of course you do — It’s called Google.'”
By way of example, he said that a black person searching for “whitney,” for instance, probably wouldn’t be looking for the Whitney Museum of Art, which comes up first on Google, or Whitney Bank, which comes up second. Instead, Taylor said, the searcher would likely be looking for Whitney Houston, who doesn’t come up in Google until No. 4. That’s why a search for “Whitney” on RushmoreDrive, which is part of Barry Diller’s IAC/InterActiveCorp conglomerate, turns up the vocalist as its first result.