Because Americans don’t get enough food during the rest of the day.

It was probably inevitable that a fourth meal would be added to the day and I am not surprised that a fast food restaurant is the one trying to do it. Taco Bell has recently unveiled their concept of Fourthmeal, the meal between dinner and breakfast. I am not sure what happened to the “midnight snack,” but it seems likely that the word “snack” must not have been encouraging people to buy enough late-night tacos.

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