4 Comments

  1. I don’t remember which issue I read it in, but there was something in a recentish New Yorker about a website of Q&A for Army personnel in the field and it was based on an ESPN model, as I recall. I don’t know if it extended to graphical presentation or just the chatboard motif they discussed, but there is something going on there.

  2. Well noticed, Chris. My guess is that they are both targeting the same audience: young competetive men interested in potentially violent activities. They might have the same web designer, but it’s more likely that they have the same target marketing consultant. They know what appeals to 18 year old boys.

    Have you seen the TV ad for the Marines that blatantly copies the Gandalf vs. Balrog scene in the Lord of the Rings? It’s all about the target marketing.

  3. How much longer can I go without getting a subscription to the New Yorker. I hadn’t heard about that article but now I am going to see if I can hunt it down.

    I think you nailed it Gertrude. That was the best I could come up with also. It just kind of jolted me when I went over to the army’s site and at first I had clicked on espn.com by accident. For all I know, ESPN could have been copying the army’s design, but I have a feeling that isn’t the case.

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