The man in charge, George R. Lawrence, was anything but mad. As soon as news of the disaster had reached Chicago, he made plans to go to San Francisco with his Captive Airship and crew. With the Captive Airship he knew he could take aerial photographs of the prostrate city that no one else in the world could take. He was gambling by going to the devastated. city, but he took the chance knowing there would be an international market for his photographs if he succeeded. Lawrence was, first and foremost, a commercial photographer.
(via Bifurcated Rivets)