Last week we noted unconfirmed sightings of an â€œObama for Presidentâ€ billboard in the Xbox 360 racing game Burnout Paradise. Today weâ€™re able to report that it is, in fact, an official advertisement placed by the senatorâ€™s campaign team.
â€œI can confirm that the Obama campaign has paid for in-game advertising in Burnout,â€ Holly Rockwood, director of corporate communications at Electronic Arts, the gameâ€™s publisher, told me via email, noting that EA regularly allows ad placements in their online games. â€œLike most television, radio and print outlets, we accept advertising from credible political candidates,â€ she continued. â€œLike political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.â€
To my knowledge, this Burnout ad is far and away the most prominent use of a major online game to promote a presidential candidateâ€™s campaign. There have been near-misses, of course: In 2006, for example, when he was seriously considering a run for the Democratic nomination, ex-Virginia Gov. Mark Warner made an avatar-based appearance at a press conference in Second Life.
And from the Digg comments:
McCain camp: Let’s call Atari!
From Ars Technica:
With Spore, Will Wright intends to make you an Intergalactic Galactic ruler who begins life as a bottom-feeding primordial soup dweller. When I first saw the game back in early 2006, I wondered if Wright and his team over at Maxis be able to pull this off? I didn’t mean “pull it off” in the technical sense, but in the gaming sense of making it fun. I’ve waited a long time to see if Wright succeeded, and when my review copy arrived in the mail recently, I found out the answer.
Looks like a lot of hype without much substance. I’ll pass.
The Amazon reviewers REALLY hate the DRM.
From mind your decisions:
The newest Batman flick The Dark Knight absolutely stunned me. Not since Dr. Strangelove has a movie contained so much game theory. While many others have noticed the game theory connection, particularly about a scene near the end of the movie, such commentaries miss the big picture: the entire film is a sequence of games and an exploration of strategic thought.
Game theory comes up in many scenes even where itâ€™s not clear what the â€œgameâ€ really is. Strategy is a theme introduced immediately in the opening bank robbery scene. This scene is one of the most powerful movie openings and it foreshadows the chaos and tempo in the story. Today, Iâ€™ll analyze the robbery scene using the lens of game theory.
(via SF Signal)