Aluminum Bottles
You will never find this in my fridge. (I hate beer but the bottles look kinid of interesting)
Consumers across the country are clamoring to get their hands on Anheuser-Busch’s
cold aluminum bottle this summer. Demand has been so high that bars, restaurants, clubs and supermarkets are selling out, leading Anheuser-Busch to double its capacity for the package by fall 2005. In addition, America’s leading brewer will debut its hottest new beer – Budweiser Select – in the innovative package next month.
“We knew people would love the aluminum bottle because it is cool and different,” said Mike Owens, vice president of sales and marketing, Anheuser-Busch, Inc. “We are excited by the magnitude of interest in this new package. Young adults, particularly in bars and clubs, tell us they really like the way it makes drinking cold beer a tactile experience. In fact, this package is so popular that it’s selling out, and it’s doing its job to help enhance the beer drinking experience.”
(Thanks MJA)
