I remember when I started having ads on my site, commenters would tell me that it was fine because they have adblock plus, completely oblivious, or just not giving a fuck, that I needed ads on my site because my server expenses were getting far more expensive than I could pocket for a hobby. Like ads or not, they make a lot of things on the internet free for our use. This whole idea that everything should be free without even having to look at an advertisement is silly and not based in reality:
Adblock Plus will now sell ads. Yes, you heard it right. Adblock Plus is launching an ad exchange service to replace the bad ads (which are too big, too ugly, or too intrusive) with good ads which are less annoying.
Eyeo has partnered with ad tech platform to create an automated ad marketplace. Publishers can sell ad space on their web pages and place code to put ads. The 80 percent of the revenue from these ads will go to publishers. Remaining 20% will be divided between various other parties involved with serving the ads. Adblock plus will receive 6% from serving ads.