Some background from WBUR:
“Sunday morning we saw the weather report,” Adam Olenn explains, “and we said, ‘Oh, we’ve got to get this done.’ ”
So today, Moses Brown School in Providence posted a “School Is Closed” video to YouTube that’s already attracting national attention.
Educational institutions across the region have announced that they’ll be closing for the predicted blizzard via robocalls. Moses Brown spread the word that they’d have a snow day tomorrow with a parody of the “Let It Go” song from Disney’s 2013 animated feature film “Frozen.”
“The snow glows white on Route 95, not a tire track to be seen,” Head of School Matt Glendinning, outfitted in a striped knit hat and sweater, seems to sing at the beginning. “We could make you come to school, but that would just be mean.”
As Olenn, Moses Brown’s director of communications and community engagement, told me the story behind the video tonight, Time magazine retweeted the video and Good Morning America reached out for an interview. “It’s very exciting,” says Olenn, who takes credit for masterminding the video. “On the one hand, it’s surprising. On the other hand, I hoped it would happen.”