From Business Insider:
The U.K.’s Department of Public Transportation played a prank on unsuspecting pub-goers that is actually terrifying.
Those guys will certainly think twice before taking out their car keys after a few beers — although it might also prevent them from ever washing their hands after using the bathroom again.
Leo Burnett made the campaign, which encourages people to react on Twitter under #PubLooShocker, a hashtag that’s just screaming to get hijacked.
This is the year of the prankvertising.