While fans of Whitney Houston mourned her death, fondly remembering belting her tunes into hairbrushes in bedrooms everywhere, Sony Music appears to be primed and ready to make a big stack of cash off our nostalgic appreciation, hiking up the price of her greatest hits album hours after her demise on Saturday.
The Guardian says that at the UK version of the Apple store, Whitney’s The Ultimate Collection, originally released in 2007, went up from £5 (about $7.89) to £8 (about $12.63) at 4 a.m. there, hours after she was found dead in a Beverly Hills hotel room. Later on Sunday, the price dropped back to the original.
That album seems to be only available in the UK, whereas in the U.S. you can shell out $14.99 for her Greatest Hits on iTunes. No word on whether that price rose at any point, so let us know if you tried to buy it for a lower price earlier.
While fingers quickly pointed at Apple, it turns out that apparently Sony had lifted the wholesale price on the album, which would trigger subsequent price hikes from other retailers.