CVS Believes Their Super-Long Receipts are Exciting to Customers

If “exciting” means “super fucking annoying” then they’re right!

The CVS ExtraCare program lets customers get Extra Bucks rewards, but instead of putting those rewards on your ExtraCare card, they are printed at the bottom of CVS’ infamously long checkout receipts. A year ago, the company’s chief marketing officer told L.A. Times reporter David Lazarus that this would soon change and Extra Bucks would be placed directly on your card. But now CVS is saying just the opposite — that it deliberately wants those Bucks on the receipt because it’s a real thrill to the consumer.

“When you give rewards, you want people to feel excited,” the head of marketing for parent company CVS Caremark tells Lazarus. “You want them to know that they’ve earned the reward.” She says that giving people a paper receipt long enough to wrap a fat mummy, “makes people ‘feel the reward.’ “

7 Comments

  1. No really. Longest receipts ever.

    About 2 to 3 weeks ago, memos were sent down from the corporate office with information about putting your coupons and extra bucks on your card instead of your receipts but this only works if you register your card online and access your extra bucks that way. And CVS always does things for a trial period first so this may be temporary.

    I don’t work there anymore. It was crushing my will to live. I’ve seen horrors…horrors you can’t imagine.

    1. I make it a point not to stop into CVS. The whole “extra care card” ordeal is the entire reason.

      I don’t want another card to carry around. I don’t want some flimsy plastic thing on my keyring…. and ultimately, I don’t want to shop in a place that only gives me a small discount if I have their “member” card. Just give me the d*mn discount and be done with it.

      I remember the last time I went into a CVS – I was on the road and needed some deodorant. The store had the brand I usually use, but for about $1.50 more than I usually pay. Grrr. But, upon check out, the clerk asked me if I had my extra-care-card – to which I responded “no”. He then told me, well you could have saved a dollar or more! Why not just mark the price correctly instead of trying to build a database of my purchasing information? (I know the answer to that, but I don’t like it – and that’s why I don’t shop there. …. ever. )

  2. I can’t remember the last time I’ve been to a CVS, so I don’t recall long receipts. I’ll have to check it out.

  3. The receipts are easy to loose… I do it all the time.

    I always have a slight feeling I may never exit alive while shopping at my neighborhood CVS. Ghett-oooooo!

  4. Whenever I get one of these long receipts with coupons at the end, I go, “Ah! Reading material!” and the checkout person usually laughs.

    What annoys the heck out of me is the statistically-significant number of times that I’ve purchases Tums, only to have a Tums coupon pop out after I’ve paid for the darn things! Makes me wonder if the programmer who set up this coupon mechanism didn’t have a malicious sense of humor.

    Still, I’ve found that CVS usually has what I want, usually has very friendly folks working there, and it is convenient to most places around Richmond, Va.

    1. “What annoys the heck out of me is the statistically-significant number of times that I’ve purchases Tums, only to have a Tums coupon pop out after I’ve paid for the darn things! “

      You do know that is not a coincidence, right? It’s part of the Point-Of-Sale software that scans for “coupons” for the items you’ve purchased. It makes the more obtuse shoppers think “oh wow, next time I need Tums, I’ll be SURE and come to CVS b/c now I’ve got a coupon.”

      Is it obvious that the CVS/Walgreens/Rite-Aid business model really bugs me? 😉

  5. If only they’d print them on a nice soft 2-ply paper, then you might have a use for those extra long receipts later….

    Last time I was in a CVS was in DC, that Jamaican lady freaking out could have been at that one, some interesting characters in that place.

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