CVS Believes Their Super-Long Receipts are Exciting to Customers

If “exciting” means “super fucking annoying” then they’re right!

The CVS ExtraCare program lets customers get Extra Bucks rewards, but instead of putting those rewards on your ExtraCare card, they are printed at the bottom of CVS’ infamously long checkout receipts. A year ago, the company’s chief marketing officer told L.A. Times reporter David Lazarus that this would soon change and Extra Bucks would be placed directly on your card. But now CVS is saying just the opposite — that it deliberately wants those Bucks on the receipt because it’s a real thrill to the consumer.

“When you give rewards, you want people to feel excited,” the head of marketing for parent company CVS Caremark tells Lazarus. “You want them to know that they’ve earned the reward.” She says that giving people a paper receipt long enough to wrap a fat mummy, “makes people ‘feel the reward.’ “

Man Photographing Grandson In Park Deemed Suspicious By Police And Media

From Pixiq.com:

The older, white man was seen photographing children in a public park in Idaho, so it didn’t take long for an overprotective mother to chase him off.

She then called the cops, who in turn alerted the media, who quickly posted articles warning citizens about this dangerous man lurking in the park with his camera, running off after being confronted.

It turns out, the man was just photographing his grandson.

And the only reason he left the park was because the woman was yelling at him.

(via Boing Boing)

Saving a Humpback Whale from a Net

Michael Fishbach, co-founder of The Great Whale Conservancy (GWC), narrates his encounter with a young humpback whale entangled in local fishing nets.

At first, the animal appeared to be dead, yet Fishbach investigated and quickly discovered that the poor creature was tangled in a fishing net. The humans had to act fast; what began as a tragedy soon became a thrilling rescue as Fishbach and his crew labored to free the young whale. The entire encounter was caught on videotape and later narrated by Fishbach himself.

This young whale knows how to show appreciation by treating them to a magnificent aerial spectacle after it was finally freed.

(via Buzzfeed)