From the NZHerald:
A pizza company has upset people over an advertising campaign that compares its limited-edition hot cross buns to Jesus.
Hell Pizza has put billboards around Auckland’s CBD that advertise its hot cross buns with the tagline: “For a limited time. A bit like Jesus.”
Anglican Church media officer Lloyd Ashton said the campaign was disrespectful to many religions and the people who followed them.
“They [the billboards] join a long line of advertising that’s in questionable taste that slings off [at] things that lots of people hold precious.
“It’s disrespectful to what a lot of people hold very dear.”
Mr Ashton said he was tired of advertising agencies using blasphemy and religious controversy to sell products.