In shopping mall design, the Gruen transfer refers to the moment when consumers respond to “scripted disorientation” cues in the environment. It is named for Austrian architect Victor Gruen (who disavowed such manipulative techniques). Recently, the Gruen transfer has been popularised by Douglas Rushkoff.
Mary Bale, 45, said she could not explain her actions, which had involved a ‘split second of misjudgment’ and were ‘completely out of character’.
The unmarried bank worker was caught on video picking up four-year-old tabby cat Lola before throwing her into the bin and closing the lid.
Miss Bale said today: ‘I want to take this opportunity to apologise profusely for the upset and distress that my actions have caused. I cannot explain why I did this, it is completely out of character and I certainly did not intend to cause any distress to Lola or her owners.
‘It was a split second of misjudgment that has got completely out of control. I am due to meet with the RSPCA and police to discuss this matter and will cooperate fully with their investigations.’
But she claimed the outcry had been blown out of all proportion: ‘I don’t know what the fuss is about. It’s just a cat.’