1. You really don’t like sports, eh? My neighbor, who often wakes at 2 AM to watch tennis would say “not fake”. I agree with the comment about net marketing.

  2. There’s a subtext in his accent that says (and you have to listen very carefully), “I can’t believe the ridiculous lives you people seem to be content with, me… I will now go eat at unbelievable restaurants on my way to bang fabulous supermodels, because after all – it’s Wednesday.”

  3. These stunts used to be impressive, because even staging a fake took lots of time and talent. But today, it’s pretty easy and the art is gone.

    1. I would be disappointed if this was a fake. As a fake it has no value whatsoever, and I can’t believe the Federer would bother to play along with it. However, if its real, then it is quite impressive, he could do that for a living…

      1. Do you really think Federer would risk smashing the guy’s face into pieces with that ball going more than 50m/s? Did you ever watch a tennis match? The precision they can achieve is in meters not in “inches” or whatever the fuck you people use over there.

  4. I like when you non athletic types get your sports all mixed up, it’s so cute. It just makes me want to hug you and give you a book or something.

  5. I’m gonna say fake, too.
    I’ve done a lot of time at a design agency concepting viral marketing. Videos very much like this one are created specifically to go viral. Oh my god did you see that video where Roger Federer knocks the bottle off the guy’s head with a tennis ball?!?! A huge element of promotion is concentrated on viral.
    The tell is usually in how nicely shot it all is. The sound is perfect, we can hear everything everyone is saying, the timing, angle, impact is very carefully planned to look natural and candid, while including everything necessary for it to make sense. You have to ask yourself why someone was shooting a boring conversation between these two guys at the craft service table in the first place.
    And it’s still kind of tough to do FX work with that candid, handheld look, but when your finish is only going to be seen as a small youtube video, you can get away with more imperfection. Good sound effects help a lot.

    1. Burk – what’s the typical biz case behind these? How is the “reveal” planned to tie back to the brand? Feel like that’s what’s always missing for me

  6. “This is faked… you can tell by the pixels, and I’ve seen a lot of blah, blah, blah….”

    It’s sad that that quote is heard more and more often. The arts of CGI and Photoshop are so realistic nowadays that you never know what to believe. Fakes are believed to be real, and (tragically) reals are often assumed to be fake. I look forward to the day that the novelty wears off and we get back to faking only in situations where we should (art for art’s sake) and not just because we can.

    Of course, the whole viral marketing for free publicity/advertisement will never die.

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