The Gobbler

A tour of the grooviest motel in Wisconsin:

Imagine the pitch to the investors:

“It’s going to be a futuristic, state-of-the-art motel with every modern convenience from water beds to 8-tracks. The entire dining area will be covered in deep-pile pink and purple carpet. But wait – here’s the best part. It will look like an abstract sculpture of a giant turkey. We’ll bill it as a romantic getaway – and call it The Gobbler!”

Whether every excruciating detail of this complex was planned out in advance, or whether it just happened, , I don’t know. I don’t know much about this place beyond the pictures you have here. This is a brochure taken from the Hartwig Gobbler, a motel-bar-restaurant off I-94 in Wisconsin. The brochure dates from construction, which must have been in the late 60s. But I got the brochure on a trip in March of 1984, and the restaurant was as ghastly then as it is in the pictures.

Now that it’s gone, of course, we want it back.