(CNN) — A day-old fundraising campaign done solely through text messages and made viral on networking sites like Twitter and Facebook has raised more than $5 million for the Red Cross’s relief work in Haiti.
“It’s shattered any record that we’ve seen with mobile giving before,” said Wendy Harman, social media manager for the Red Cross.
The campaign leads a spate of online efforts that have allowed people to help victims of the earthquake that has devastated the island nation.
At midday Thursday, five of the 10 most popular topics on Twitter were either directly or indirectly related to Haiti — with “Help Haiti” topping the list.
Many celebrities, including singer Adam Lambert, actor Ben Stiller, cyclist Lance Armstrong and actress Lindsay Lohan, used their Twitter feeds to plead for earthquake-relief donations.
“Yele haiti now for the disaster,” Lohan tweeted on Wednesday, referring to musician Wyclef Jean’s online earthquake relief fund. “Please do all that you can. Please.” Yele Haiti also has launched a text message fundraising campaign.