28 Days Later: Say Goodbye to the Netflix New Release Rental

WTF Netflix?

Today is sad day for Netflix customers. The online video rental supplier has just announced an agreement with Warner Bros. that will forever alter your online rental experience. Now should you wish to rent a Warner Bros. flick you’ll have to wait out a 28-day holding period after the film’s initial DVD release date.

Of course the partnership rooted in money-making greed — Warner Bros. wants you to buy the DVD instead of rent it —was to be expected. But the new deal is a first of its kind, and we could soon see several other studios follow in Warner Bros. footsteps.

Both companies would like you to know that the deal also guarantees that Warner Bros. will add more direct-to-video and streaming titles to the Netflix collection.