Bloggers Must Disclose Payments for Reviews

Ruh-roh:

The Federal Trade Commission on Monday took steps to make product information and online reviews more accurate for consumers, regulating blogging for the first time and mandating that testimonials reflect typical results.

The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren’t typical.

I might as well come clean now. I’m currently paid by the Neon Association of America for Neon Nights, Cats of America for every cat post, and Jesus pays me money out of his robe for the Where’s Jesus page. Oh, and Deepsea and Gorckat have given me coin to not delete their comments.