Tampons With Parachutes Being Dropped on Dutch Beaches

From Gadling:

The PR stunt was the idea of tampon firm Libresse, and took place at six of the most popular Dutch beaches. The video clip is in Dutch, but I’m sure you’ll get an idea of the message (and the target audience).

The tampons are not being given away just for fun, the manufacturer is trying to convince women that tampons are a “must have” in the beach gear bag. According to the PR dude, 1 in 7 women avoid the beach during “that time of the month”.