While in Las Vegas, Nevada, to watch Dick Tiger fight a middleweight title fight, Knievel first saw the fountains at Caesar’s Palace and decided to jump them. To get an audience with the casino’s CEO Jay Sarno, Knievel created a fictitious corporation called Evel Knievel Enterprises and three fictitious lawyers to make phone calls to Sarno. Knievel also placed phone calls to Sarno claiming to be from ABC-TV and Sports Illustrated inquiring about the jump. Sarno finally agreed to meet Knievel and the deal was set for Knievel to jump the fountains on December 31, 1967. After the deal was set, Knievel tried to get ABC to air the event live on Wide World of Sports. ABC declined, but said that if Knievel had the jump filmed and it was as spectacular as he said it would be, they would consider using it later.
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When he hit the takeoff ramp, he felt the motorcycle unexpectedly decelerate. The sudden loss of power on the takeoff caused Knievel to come up short and land on the safety ramp which was supported by a van. This caused the handlebars to be ripped out of his hands as he tumbled over them onto the pavement where he skidded into the Dunes parking lot. As a result of the crash, Knievel suffered a crushed pelvis and femur, fractures to his hip, wrist and both ankles and a concussion that kept him in a coma for 29 days. After his crash and recovery Knievel was more famous than ever.