The phrase â€œThe customer is always rightâ€ was originally coined by Harry Gordon Selfridge, the founder of Selfridgeâ€™s department store in London in 1909, and is typically used by businesses to:
1. Convince customers that they will get good service at this company
2. Convince employees to give customers good service
Fortunately more and more businesses are abandoning this maxim – ironically because it leads to bad customer service.
Here are the top five reasons why â€œThe customer is always rightâ€ is wrong.