The Balloon Project

It was a cold and rainy afternoon in Berlin and our last chance to do The Berlin Balloon Project since Luca ( one of the co-founders of The Balloon Project was leaving the next day. We strapped more than 30 helium balloons to a video camera and sent it up all by itself over the city some few hundred meters. We then proceeded to chase it down with bikes as the rain slowly brought it back to earth and in friendly hands. (At 4 minutes it crosses over the Berlin Wall on Bernauer Str.)

More on The Balloon Project:

The Balloon Project is a video project that started with the idea to send a video camera over the city of San Francisco – no strings attached: just the wind, gravity, and chasing it down to wherever it lands.

And now this is the 2nd video I’ve posted in less than 24 hours with Mozart’s Requiem.

(via Arbroath)

How Google Got Its Colorful Logo


In just a few short years, Google’s logo has become as recognizable as Nike’s swoosh and NBC’s peacock. Ruth Kedar, the graphic designer who developed the now-famous logo, shows the iterations that led to the instantly recognizable primary colors and Catull typeface that define the Google brand. Kedar met Google co-founders Sergey Brin and Larry Page through a mutual friend nine years ago at Stanford University, where she was an assistant professor. Page and Brin, who were having trouble coming up with a logo for their soon-to-launch search engine, asked Kedar to come up with some prototypes. “I had no idea at the time that Google would become as ubiquitous as it is today, or that their success would be of such magnitude,” Kedar says.