You Suck at Photoshop #5

Some people were excited about the new season of Lost starting. I was just excited about the next episode of You Suck at Photoshop.

A few commenters last time said that they thought Dane Cook was the person behind these tutorials. I disagree. You Suck at Photoshop actually makes me laugh.

Pay attention to the little details that they put in. I especially love how he uses a Mac at home but at work he is using Windoze. I feel your pain Donny.

Update:

Turns out that you Suck at Photoshop is a viral ad campaign. There is actually a website for Donnie’s company, Phebco, at Phebco.com. Donnie is listed under PhebCo People.

A WhoIS search on phebco.com brings up this info:

Registrant:
Big Fat Brain
17 W. Pike Street
Suite 200
Covington, Kentucky 41011
United States

Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
Domain Name: PHEBCO.COM
Created on: 29-Jan-08
Expires on: 29-Jan-09
Last Updated on: 29-Jan-08

Administrative Contact:
Hitch, Troy troy@bigfatbraincreative.com
Big Fat Brain
17 W. Pike Street
Suite 200
Covington, Kentucky 41011
United States
(859) 491-4201

Technical Contact:
Hitch, Troy troy@bigfatbraincreative.com
Big Fat Brain
17 W. Pike Street
Suite 200
Covington, Kentucky 41011
United States
(859) 491-4201

Domain servers in listed order:
NS1.PHEBCO.COM
NS2.PHEBCO.COM

And Big Fat Brain is a viral ad agency:

I have seen the future of marketing, and he’s driving a Ford Focus. Troy Hitch, founder and executive creative director of Big Fat Brain, assures me that, despite the glowing “check engine” light, there’s only a 50 percent chance something is wrong with his car. He welcomes me to ride shotgun while Matt Bledsoe, Hitch’s partner, squeezes into the back. We’re on our way from the airport to Covington, Ky., where Big Fat Brain headquarters.

This column is about startups and big ideas—about catching the wave of a trend, or even better, inventing the wave. It’s about business in its youth. And wave-catching businesses in their youth often drive terrible cars. While Hitch looks like someone who’d drive a Pinto while pouring money and energy into his nascent business, he looks nothing like he does on the company’s Webby-nominated site, bigfatinstitute.com. Today the 36-year-old has floppy blond hair and black sneakers, like a surfer who washed up in the Midwest. On the website, he’s a total geek: “Your brand is experiencing some exciting changes,” a lab-coated Hitch says in a dead-on imitation of a 1950s education-film narrator. “Consumers may have started to look at your brand in a different way, a way that may make you feel funny.”