Apple’s Mac Sales Are Surging

I switched because I didn’t want to move to Vista when it came time for a new computer.

Citing “stronger than expected iMac momentum,” as well as falling costs for the memory chips needed to make them, Citigroup analyst Richard Gardner followed on Monday, not only upping his estimate but also his 12-month price target for the stock, to $180 a share, a 20 percent premium over its current price.

In fact, many believe Apple is finally succeeding at doing what it has long failed at: convincing the bulk of personal computer users to shell out as much as twice the price of a comparable Windows-based machine for the elegant functionality—and the pure “bling”—of owning a Mac. Indeed, although the Mac has long enjoyed a cult-like following, its overall market share has only recently vaulted toward the double digits, more than tripling the paltry share it had three years ago.