The Secrets Behind PostSecret

From Orato.com:

PostSecret began three years ago as a creative idea for an art show exhibit, which just happened to change Frank Warren’s life. With a background in small business, Warren is a self-described, “accidental artist.” PostSecret is not a business. He forgoes profit on what is the largest advertisement-free site on the web. The only other link visible on the stark site, which features a weekly list of secrets written on handmade, anonymous postcards from strangers, is for a suicide hotline. The hotline, for which Warren was once a volunteer, nearly went under a year ago and was saved, literally, by PostSecret viewers. In one week, 900 of Warren’s visitors contributed a sum total of over $30,000 to the hotline. So what are the secrets behind PostSecret?