Sao Paulo: City Without Ads



From DesignVerb.com:

What happens when a mayor decides to ban advertisements in a vibrant city of 11 million people with more than 8,000 billboards? Impossible, insane, absurd, or just plain genius? Well this is what happened this past January when mayor Gilberto Kassabs “Clean City” law was introduced in Sao Paulo Brazil banning any form of advertising throughout the city to rid of “visual clutter”. (reminds me of the “advertising is graffiti” stunt, or my dislike for posters in Milan)

(via Ektopia)