America’s Next Top Pundit

An article from the Wall Street Journal on B-List pundits (aka Ann Coulter Wannabees)

They are the minor-league pundits — political consultants, professors, activists, actors, journalists, bloggers and opinionated civilians — and they’re using 21st-century stunts to troll for airtime. Some try to break out of the blogs by repeating particular phrases in their written rants, designed to pop their sites up when TV bookers search for keywords online. Others are buying air time on AM and Internet radio stations to practice their punditry. And many are turning to media advisers or partisan training programs, where they learn new rules of engagement, such as how to use food to bribe producers. The ploys can work, as networks like CNN regularly survey the field, looking for new contributors.

Debbie Schlussel, 37 years old, supports her pundit habit by practicing commercial law in suburban Detroit. She is among the most proactive B-list pundits. Almost daily, she emails her appearance schedule, availability or sharp-elbowed conservative commentaries to 5,000 people in media and politics.

In the wake of North Korea’s recent nuclear test, a hawkish Ms. Schlussel hit the radio circuit, saying U.S. officials responded too mildly in calling the test “a provocative act.” “A Paris Hilton video is a provocative act,” she said. “What North Korea did was an act of war.” To get noticed, Ms. Schlussel says, “I’ve become the master of the confrontational sound bite.”

(via Atrios)