It’s a good excuse to talk about why paperback back books look different then their hardcover littermates. Basically, a tremendous amount of paperback books are not bought in bookstores. They are bought in supermarkets, pharmacies, airports, or, as the ads say, “wherever books are sold.” People don’t often go to these places to seek out a particular book, they go there to buy toilet paper, aspirin, and to catch a plane. So, we need to grab someone’s attention away from their primary task…being toilet paper, aspirin, and death defying air travel. Anything with a bit more glitz has a better chance at this. The type gets bigger, the quotes get more emphatic, and if it’s a book we are really trying to push, the type gets, as Toby put it, bumpy and shinny…otherwise known as foiled and embossed. Occasionally we will even do what’s called a die-cut. That’s when you print two covers, the outer one with a little hole in it to reveal a detail of the inner cover. I find the popularity of die-cuts comes and goes, they are very costly and often get damaged in shipping.
Dedicated to George W. and the neocons…
Those wacky rocket scientists.
We described in the December 1994 issue how pranksters on the ground crew had reprinted Playmate photos on fireproof plastic paper and inserted them with captions into each of the astronauts’ cuff checklists. These cuff checklists have since been scanned and posted online at the Apollo 12 Lunar Surface Journal. Conrad got Miss September 1967 Angela Dorian (“Seen any interesting hills and valleys?”) and Miss October 1967 Reagan Wilson (“Preferred tether partner”). Bean got Miss December 1969 Cynthia Myers (“Don’t forget â€” Describe the protuberances”) and Miss January 1969 Leslie Bianchini (“Survey â€” her activity”).
(via Boing Boing)
Sacramento, Calif. â€” A woman who competed in a radio station’s contest to see how much water she could drink without going to the bathroom died of water intoxication, the coroner’s office said Saturday.
Jennifer Strange, 28, was found dead Friday in her suburban Rancho Cordova home hours after taking part in the â€œHold Your Wee for a Wiiâ€ contest in which KDND 107.9 promised a Nintendo Wii video game system for the winner.
â€œShe said to one of our supervisors that she was on her way home and her head was hurting her real bad,â€ said Laura Rios, one of Ms. Strange’s co-workers at Radiological Associates of Sacramento. â€œShe was crying and that was the last that anyone had heard from her.â€
It was not immediately know how much water Strange consumed.