Because an ad saying “Have a Coke and a Smile” is exactly what you want to see while standing around shoeless, struggling to get your laptop out of the bag with one hand, wondering if you’ll ever see it again as you reach for more tubs to hold your coat, shoes and cellphone with the other hand while you clutch your id and boarding pass in your mouth as security keeps asking if you have any liquids in any of your bags. But come fly the friendly skies!
Airport checkpoints create lines, pat-downs and occasional headaches for travelers. But now they’re going to make something new. Money.
The Transportation Security Administration (TSA) will allow companies to sell ads inside plastic bins whose sole purpose so far has been to move passengers’ shoes, cellphones and other belongings through X-ray machines.
Advertising companies and airports could reap millions from 12-inch-by-17-inch ads glued to the bottom of security bins. The TSA would benefit, too, from free equipment: The agency is requiring any company that sells the ads to stock airport checkpoints with new bins, carts and stainless steel tables.