Advertising in Airport Security Bins

Because an ad saying “Have a Coke and a Smile” is exactly what you want to see while standing around shoeless, struggling to get your laptop out of the bag with one hand, wondering if you’ll ever see it again as you reach for more tubs to hold your coat, shoes and cellphone with the other hand while you clutch your id and boarding pass in your mouth as security keeps asking if you have any liquids in any of your bags. But come fly the friendly skies!

Airport checkpoints create lines, pat-downs and occasional headaches for travelers. But now they’re going to make something new. Money.

The Transportation Security Administration (TSA) will allow companies to sell ads inside plastic bins whose sole purpose so far has been to move passengers’ shoes, cellphones and other belongings through X-ray machines.

Advertising companies and airports could reap millions from 12-inch-by-17-inch ads glued to the bottom of security bins. The TSA would benefit, too, from free equipment: The agency is requiring any company that sells the ads to stock airport checkpoints with new bins, carts and stainless steel tables.

5 Comments

  1. Everyone’s gone stupid these days. I thought the strategy of advertising was to create sub-rational associations between what you’re selling and something pleasant.

    What companies want to have themselves associated with police state searches? Give me the list, please. I want to short them.

    Might as well advertise on proctologist’s gloves.

    “Go deep! Watch NFL Monday Night!”

  2. “Go deep! Watch NFL Monday Night!”

    Nice one, DVC!

    At least I’ll have something to read while being scrutinised for “potentially middle-Eastern swarthiness.”

  3. Sounds like a good idea to me. Maybe John Gilmore can get behind it and buy some space for… certain subversive messages. Such as: “The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.”

    …if only he didn’t have to give money to TSA to do that…

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