The McGurk Effect

Click here for a short video demonstrating the McGurk Effect. Here is the wikipedia entry for it:

The McGurk effect is a perceptual phenomenon which demonstrates an interaction between hearing and vision in speech perception. It suggests that speech perception is multimodal, that is, that it involves information from more than one sensory modality. The McGurk effect is sometimes called the McGurk-MacDonald effect. It was first described in a paper by McGurk and McDonald (1976).

2 Comments

  1. What a neat illusion! Absolutely fools me every time; even when I WANT to correctly hear what he’s saying, it’s really impossible to hear it right while watching him!!

    That would make a good article for the bolor supplement.
    (What a silly bunt!)

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