Some guy finds a rabbit and threatens to take him to a butcher and eat him unless we pony up 50K to save Toby. Crazy? He has made about 14K so far. What is that old carnie saying? “Suckers have no right owning money.”
Wikipedia’s entry about the Pioneer plaque.
The Pioneer spacecraft were the first man-made objects to leave the solar system. The plaque is attached to the antenna support struts in a position that shields it from erosion by stellar dust. NASA expects the plaque (and the craft itself) to survive longer than the earth and its sun.