This is by far the most amazing commercial I have ever seen. They claim there was no computer generation involved
Here is a news article about what went into making the commercial.
From The Daily Telegraph:
Six hundred and six takes it took, and if they had been forced to do a 607th it is probable, if not downright certain, that one of the film crew would have snapped and gone mad.
On the first 605 occasions something small, usually infuriatingly minute, went just slightly awry and the whole delicate arrangement was wrecked. A drop too much oil there, or here maybe one ball-bearing too many giving a fraction too much impetus to the movement. Whirr, creak, crash, the entire, card-house of consequences was a write-off and they had to start again.
Honda’s latest television advertisement, a two-minute film called “Cog”, is like a fine-lubricated line of dominoes. It begins with a transmission bearing which rolls into a synchro hub which in turn rolls into a gear wheel cog and plummets off a table on to a camshaft and pulley wheel. All the parts are from the new Honda Accord – £16,495 to you, guv’nor, or £6 million if you want to pay for the advertising campaign. And what an amazing ad campaign it is, too.